Why is building a brand important for digital marketing?

Why is building a brand important for digital marketing?

A brand represents the sum of perceptions that people carry about a company and its offerings. When all the factors of the company work well, the overall brand stays healthy. There are many ways to improve branding, and digital marketing is one among them. An...

Why Video Marketing is the next best thing?

Why Video Marketing is the next best thing?

Video marketing is one of the most effective way to tell your stories, drive traffic and increase customer engagement. One of the best way to promote your brand online is video marketing. In order to create effective and impactful video marketing, you need to keep...

Challenges in digital marketing

Challenges in digital marketing

TRAFFIC TO THE WEBSITES An ongoing challenge for marketers is understanding which marketing channel to tap in and how to drive the target audience to your website to turn them into customers. Aorta helps you in solving this problem by making use of analytics to...

Why learn Digital Marketing at Aorta?

Why learn Digital Marketing at Aorta?

You got several training institutes in every nook and corner of cities and towns. These training institutes offer almost all the courses anyone would ask for. However, digital marketing isn't like any other course. Digital Marketing is an encapsulation of tons of...

Who is Digital Marketing for?

Who is Digital Marketing for?

The question that we are frequently stormed with is "Who is Digital Marketing for?" Well, the answer is "For most of you!". Digital Marketing can be seen as a stream which graduates actively searching for jobs can take up. Even sales professionals looking for office...

Digital Marketing can create a Magic for your career

Digital Marketing can create a Magic for your career

The main question most graduates face is what job domain they should opt for. They look for a job space that offers a dynamic work domain and job security. One field which we would suggest you that offers both is Digital Marketing. Since most companies are making the...

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