Content and marketing are just like two sides of the same coin. Both play a key role in the success of any Business. Blogs and Articles play a key role in keeping your business relevant in this easily forgettable business sphere. A website as it is doesn’t bring in any value at all. Keeping a website updated with blogs and articles is important. By doing so, your customers are kept informed about recent advancements and news relating to your business. This plays a key role in attracting new customers as well. The explanation is simple
Search Engine Marketing
Search Engine Marketing (SEM) is the practice of driving traffic to your website by purchasing Ads on Search Engines. Search Engine Marketing initially comprised of SEO as well as paid search activities. Over time, SEM has become the synonym for paid search. Google Adwords is the most popular paid search platform used by search marketers. Then comes Bing. SEM being a paid search marketing technique requires lots of research and experience in this field to deliver maximum results. Right fromÂ picking keywords and setting bids for each keyword, a lot of experience goes into the work for bringing in the desired results.
Search Engine Optimisation
Search Engine Optimisation refers to the process of improving the quantity and quality of traffic to your website through Organic Search Engine Results. By quality of traffic, we mean attracting visitors who are genuinely interested in the products/services that you offer. By Quantity of traffic, we wish to increase the number of visitors who are indeed interested in your offerings. By Organic results, we mean listing your website right at the top of the Search Engine Results Page (SERPs) without having to pay for it.
Social Media Marketing
Social media has surpassed “the next big thing” tag long time back. It is indeed the “big thing” that most businesses are trying to bring into their marketing strategy to get closer to their clients and valuable prospects. Social Media marketing results in higher conversion rates because of the rate of interactivity that social media posts bring in. For example, you post a blog on your website. The blog’s link posted on various social media platforms such as LinkedIn, Facebook and Twitter can bring in a lot of comments and is more likely to bring in business inquiries
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